Cookie Policy
Last updated: 16 October 2026
About this policy
This Cookie Policy explains how Tru Trade Group Limited (“TruTrade”, “we”, “our” or “us”) uses cookies and similar technologies on www.trutrade.co.uk and its subdomains, including the TruTrade Platform at app.trutrade.co.uk. Please read it alongside our Privacy Policy, which explains how we use personal data.
What are cookies?
Cookies are small text files that a website places on your device when you visit. They help the site work, remember your choices and show how the site is used. Similar technologies include pixels, tags and local storage. In this policy, “cookies” covers all of these.
The types of cookies we use
Strictly necessary cookies
These are needed for the website and Platform to work. They keep you logged in, keep your account secure, remember your cookie choices and help process payments safely. We don’t need your consent for these, so they can’t be switched off in our cookie banner. You can block them in your browser, but parts of the website and Platform may stop working.
Analytics cookies
These show us how people use our website, such as which pages are visited and how people found us, so we can improve it. We only use them if you say yes.
Marketing cookies
These help us measure how well our adverts work and show TruTrade adverts on other platforms, such as Facebook and Instagram, to people who have visited our website. We only use them if you say yes.
Cookies we use
| Cookie | Set by | What it does | Type | How long it lasts |
|---|---|---|---|---|
| __stripe_mid | Stripe | Helps prevent fraud when you add card details | Strictly necessary | 1 year |
| __stripe_sid | Stripe | Helps prevent fraud when you add card details | Strictly necessary | 30 minutes |
| _ga | Google Analytics | Tells visitors apart so we can count visits | Analytics | 2 years |
| _ga_XJEHWHLW1S | Google Analytics | Keeps track of your visit | Analytics | 2 years |
| _gcl_au | Google Ads | Measures how well our Google adverts work | Marketing | 90 days |
| _fbp | Meta (Facebook and Instagram) | Measures our adverts and shows them to people who have visited our website | Marketing | 90 days |
| _fbc | Meta (Facebook and Instagram) | Records that you arrived by clicking one of our Meta adverts | Marketing | 90 days |
Measuring sign-ups and purchases
When you start a free trial or buy an estimate, we may share limited details of that action with Meta through its Conversions API. This includes the type of action and an encrypted (hashed) version of your email address, so we can see which adverts lead to sign-ups. We only do this if you have accepted marketing cookies.
Managing your cookie choices
When you first visit our website, a banner asks whether you accept analytics and marketing cookies. These stay switched off until you choose. You can change your mind at any time using the Cookie settings link at the bottom of every page.
You can also manage cookies in your browser settings. Most browsers let you block or delete cookies. If you block all cookies, parts of our website and Platform may not work. Your browser’s help pages explain how:
To stop Google Analytics on every website you visit, you can install the Google Analytics opt-out browser add-on. You can manage the adverts you see on Facebook and Instagram in your Meta ad preferences.
Third-party cookies
Some cookies are set by other companies, such as Google, Meta and Stripe. They use the information they collect under their own privacy policies:
Changes to this policy
We may update this policy when we change the cookies we use or when the law changes. We’ll show the date of the latest version at the top of this page.
Contact us
If you have any questions about how we use cookies, please get in touch:
- Email: team@trutrade.co.uk
- Post: TruTrade, 6a Althorpe Street, Leamington Spa, England, CV31 2AU